KUALA LUMPUR, Dec 22 — Homegrown enterprise MR DIY Group (M) Berhad emerged a winner in this year’s World Branding Awards by winning the coveted national tier Brand of the Year in Retail – Home Improvement Category 2020-2021.
It’s a win that makes MR DIY Group the first home improvement retailer to have won the distinguished award for three consecutive years.
MR DIY Group vice-president (Marketing) Andy Chin, in a statement, said it was also a testament of the unwavering commitment, hard work, and dedication of MR DIY employees towards the company’s vision of becoming the market leader in the home improvement retail industry.
“Following the public online voting conducted by the World Branding Forum, winning this award is also proof of the public’s trust towards MR DIY as their preferred brand of choice.
“As a Malaysian brand for Malaysians, we are committed to continuously bring more value and convenience to our customers nationwide, in line with our motto of ‘Always Low Prices’,” he said, adding that MR DIY now has over 710 stores nationwide.
Now listed in the Kuala Lumpur Composite Index, Chin said the company plans to add approximately over 300 MR DIY, MR TOY, and MR DOLLAR stores nationwide in the next two years.
He said while other organisations were slashing jobs during the peak of the Covid-19 pandemic, MR DIY held a recruitment campaign in June this year and offered 1,000 job opportunities for fresh graduates, retrenched workers, people with disabilities and senior citizens.
According to the statement, the World Branding Awards is an annual black-tie ceremony organised by the World Branding Forum, a global non-profit organisation dedicated to advance branding principles for the benefit of customers and the branding community.
The Awards honour and celebrate some of the best global and national brands for their work and accomplishments and the assessment is based on Brand Valuation, Consumer Market Research, and Public Online Voting.
For this year’s award-presentation ceremony, it will be held at Kensington Palace, United Kingdom on March 11, 2021.
— Bernama
