Selangor Journal
State executive councillor for entrepreneur development Rodziah Ismail visiting a phone accessory shop, Cikgu Gadget, in Sungai Besar, Sabak Bernam, on December 21, 2020. — Picture by FIKRI YUSOF/SELANGORKINI

Exco: Entrepreneur League to showcase business potentials, penetrate market

By Zareef Muzammil

SHAH ALAM, Jan 13 — The Entrepreneur League (Liga Usahawan) will be among some of the new state programmes to be introduced this year to bring up more competitive entrepreneurs in the local market.

State executive councillor for entrepreneur development Rodziah Ismail said the programme targets a few groups of participants, which include Persons with Disabilities, secondary school students, graduates and entrepreneurs under the Yayasan Hijrah Selangor (Hijrah) initiative.

She said the entrepreneurs in the Internet of Things (IoT) industry will also be involved to help spur their businesses to greater heights.

“We will kickstart this programme systematically. It is not a programme in the form of awards, instead, it guides entrepreneurs, hones their capabilities and thus, creating a healthy competition among them.

“The selection process will be made according to a few criteria, for example, a new startup business that has the potential to be developed,” she said in a press conference at De’ Palma Hotel here last night.

The Batu Tiga representative added that her team aspires to ensure that the products of the entrepreneurs discovered through the programme will be able to enter the market by next year.

“We want this (entrepreneurship-based) league to emerge as the most premier (top-ranking) in Malaysia, aside from being the main choice for industry players to take their products from and be used by consumers,” she said.

Meanwhile, Rodziah said her team is planning to implement three other programmes to build entrepreneurship knowledge and skill which include::

  1. Gerbang Usahawan Selangor (Selangor Entrepreneur Gateway) — Disseminating all information regarding entrepreneurship to the people via Whatsapp
  2. Social Business City — Establish a city that supports and nurtures social entrepreneurs
  3. Tanyalah CEO (‘Ask the CEO’) — Encourage successful business individuals to have a sharing session with other entrepreneurs and the society

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