By Sherilyn Pang
SHAH ALAM, Jan 18 – The Selangor E-Bazar 11.11 Mega Sales campaign has generated RM1.04 billion for the Selangor economy, which includes RM32.06 million in direct sales, says Selangor Menteri Besar.
Compared to the E-Bazar Raya Campaign held for eight weeks from May 4 to July 4 last year, Dato’ Seri Amirudin Shari said the result showed a 274 per cent increase in direct sales and 307 per cent rise in terms of the ripple effect to the Selangor economy.
“This improvement to the numbers shows that more e-commerce traders have benefitted from the campaign,” he said during the virtual announcement on the Selangor e-Bazar 11.11 Mega Sales campaign today.
Also present were State Investment, Industry and Commerce and Small and Medium Enterprise Committee chairman Dato’ Teng Chang Kim, Invest Selangor Bhd chief executive officer Dato’ Hasan Azhari Idris and Selangor Information Technology and Digital Economy Corporation (Sidec) chief executive officer Yong Kai Ping.
Amirudin said that the campaign saw the participation of 26,744 new small and medium-sized enterprises (SMEs) out of the overall 73,791 retailers.
“This represents a 267 per cent increase from the initial target of 10,000 new sellers,” he said.
The Selangor e-Bazar 11.11 Mega Sales Campaign, which ran from October 26 last year and extended until December 15, 2020, is part of the Selangor Economic Recovery Plan to assist SMEs impacted by the Covid-19 pandemic.
The Selangor government channelled RM2 million in the form of vouchers for consumers to spend on online sales platforms.
The campaign was jointly coordinated by Invest Selangor and Sidec, previously known as Selangor Information Technology and E-Commerce Council (Sitec), in collaboration with two of the most popular online sales platforms in Malaysia, Shopee and Lazada.
