By Sherilyn Pang
SHAH ALAM, JAN 26 — The Selangor government has targeted over 25,000 small and medium-sized enterprises (SMEs) to take part in the Selangor e-Bazar Chinese New Year (CNY) campaign this year via the Lazada and Shopee online shopping platforms.
State executive councillor for industry and commerce Dato’ Teng Chang Khim said the campaign will be held from February 1 until March 7.
“The campaign targets the participation of 25,000 SMEs as well as micro-businesses, including 12,500 new e-merchants which are expected to be onboarded to both platforms during the CNY e-bazaar campaign.
“Similar to previous rounds of the Selangor e-Bazar campaign, it is to assist SMEs and micro-businesses in Selangor to embrace digitalisation to survive in the challenging business environment caused by the Covid-19 pandemic,” said Teng during the virtual launch of the Selangor e-Bazar CNY campaign today.
He said the state government will channel RM2 million in the form of discount vouchers to Shopee and Lazada for the online buyers.
“The ones who actually receive the discounts are the buyers. The discount vouchers are provided by the state government to be published on the Lazada and Shopee online shopping platforms.
“So when the buyers purchase the goods, they can claim these vouchers. This is aimed at encouraging people to buy online by giving them online discounts,” he explained.
Teng said while a targeted revenue for the initiative would be difficult to determine, he hopes that the state’s digitalisation efforts would bring in better results compared to last year.
“Last year, we succeeded in organising the Raya e-Bazar which returned with more than 26,000 new merchants registered to do business on both the platforms.
“This time, we target 12,500 more merchants to transition online (during the CNY) and this will be the first move for these SMEs to start the digitalisation process of their businesses,” he added.
