By Alang Bendahara
SHAH ALAM, Oct 15 — The Malaysia Top E-Commerce Merchant Awards (Top ECM) 2021 returns for its sixth edition, with a new contest category.
The event, organised by Selangor Information Technology and Digital Economy Corporation (Sidec), saw its virtual launch by state executive councillor for industry and trade Dato’ Teng Chang Khim earlier today.
“The Malaysia Top E-Commerce Merchant Awards is a prestigious award that seeks to reward the most successful, creative and innovative homegrown e-commerce merchants.
“At the same time, merchants who take part can benefit from increased recognition and opportunities to further increase their brand’s presence among industry players,” Sidec said in a statement.
This year, Sidec introduces a new category, the Livestream Contest, to encourage local merchants to utilise livestreams to sell their products.
“The livestream contest contributes 10 per cent of the total marks. All shortlisted merchants must conduct a livestream session on their e-commerce platform or store, in which marks will only be given to those that successfully conduct the livestream with a minimum of 10 minutes and a minimum view of 30 viewers before November 16,” said Sidec.
The Top ECM 2021 features four categories of awards, namely the Top E-Commerce Merchant Awards, Online 100 & Brands 100 Merchant Awards, Selangor E-Bazar Merchant Awards, and the Affin Bank Rising Star Awards.
Participants this year also stand a chance to win in the Online Sales Contest which will commence on November 3 until 16.
A target of 200 participating companies has been set for this year’s contest.
Sidec chief executive officer Yong Kai Ping said Top ECM represents Sidec’s plan of action to further uplift and strengthen the country’s e-commerce ecosystem.
“The almost 3-month long competition offers RM40,500 worth of cash prizes and other attractive accolades.
“Top ECM participants will be judged on five core areas by a panel of respected individuals from the e-commerce industry, namely on their products, platforms, visibility and promotions, business potential and their sales and orders volume,” he said during his welcoming speech for the virtual launching ceremony.
The first Top ECM started in 2016 where only 60 e-commerce merchants participated.
In 2019, participants shortlisted for the awards were those who received either 200 orders or made sales of more than RM50,000 per month.
Shortlisted candidates in 2020 on the other hand, had their criteria relaxed to 100 orders or RM25,000 in sales per month.
Also present at the ceremony was Affin Bank executive director (Enterprise Banking) Lim Kee Yeong.
