KUALA LUMPUR, Jan 19 — The Electronic Business Linkage (eBizLink) Programme has generated more than RM40 million export sales, benefitting 350 Malaysian exporters through 18 global campaigns executed in 2021, the Malaysia External Trade Development Corporation (Matrade) said.
In a statement today, Matrade said the food and beverage (F&B) sector contributed RM25 million, or 60 per cent, of the total sales of the programme, followed by personal care products and medical gloves.
“Other products and services sourced from Malaysia included fast-moving consumer goods (FMCG), health products and e-commerce services,” it said.
Matrade said to date, nine eBizLink campaigns had been completed, including the JD618 Shopping Festival Digital Expo in China, Asean Online Sales Day (AOSD) in Myanmar, Vietnam, Singapore, Indonesia, and Thailand, and Choose Malaysia Promotion Programme in Cambodia.
“Others include Malaysia Promotion Programmes in-conjunction of Caexpo 2021 in China, Flavours of Malaysia in the Netherlands, Asian Grocery & eMarket Place” in Australia, Malaysia Festival in Hong Kong, Online Campaign with eCommerce Platform in Pakistan, as well as Online Campaign with Health & Glow in India,” it said.
Another nine campaigns are still on-going in Northeast Asia, Southeast Asia, Central Asia and North America, it added.
Launched in July 2021, eBizLink is a new initiative under the government’s Strategic Programme to Empower the People and Economy (Pemerkasa) mandated to Matrade with the aim of intensifying promotion of Malaysia’s export digitally.
Deputy chief executive officer Sharimahton Mat Saleh said eBizLink initiative provides new alternatives for Malaysian exporters to promote their products and brands to potential international customers through online and offline (O2O) platforms, particularly by leveraging market influencers and key opinion leaders (KOLs) who have millions of followers on their social media.
“Matrade global offices have engaged local KOLs to promote Malaysian products and brands through various online social media channels that reach wider audience at faster rate compared to traditional media,” she said.
According to Matrade, among successful global campaigns were Malaysia’s participation in the China-Asean Expo (Caexpo) in Nanning, China, in which Matrade Guangzhou had collaborated with overseas prominent brands (OPB), whereby local KOLs were engaged to promote the event through various social media channels in China.
“The campaign was held from September 1 to 30, 2021 and recorded export sales of RM4.78 million, with main products sourced included durian products, spices, bird nest and cream crackers,” it said.
Meanwhie in Pakistan, Matrade said RM8.69 million sales had been generated from eBizLink through the collaboration between Matrade Mumbai and Ecommerce Private Ltd, under a business-to-business (B2B) portal, EcomBRI.com.
The campaign was held from November 30 until December 3, 2021 with personal care being the main products, along with rubber gloves and F&B that were sourced by Pakistan trade buyers, it said.
In Myanmar, it said a campaign themed “Malaysia Ayatha: The Most Exclusive Live Showcase of Malaysian Brands” had been promoted via Facebook through the Malaysia Ayatha page and media partner Duwun, which has over 8.6 million followers on Facebook.
“Over 100 Malaysian brands were promoted during the campaign from December 3 to 26, 2021 with RM12.16 million export sales generated,” it said.
Matrade said for 2022, more than 20 global campaigns have been scheduled to achieve eBizLink KPI target of 600 companies assisted and RM60 million export sales generated.
Among key markets targeted are North America, South America, Europe, West Asia and Southeast Asia, it said.
— Bernama
