Selangor Journal
Revenue Valley Group chief executive officer Daniel Chan (left) presenting a souvenier to Domestic Trade and Consumer Affairs Ministry secretary-general Datuk Azman Mohd Yusuf (right), during the launch of the Daporlah franchise, at the ministry’s headquarters in Putrajaya, on November 8, 2022. — Picture by BERNAMA

‘Daporlah’ launched to strengthen food economy sector

PUTRAJAYA, Nov 8 — The Domestic Trade and Consumer Affairs Ministry today launched ‘Daporlah’ — an affordable-priced local home-cooked food business — in collaboration with the Revenue Valley Group to contribute towards the strengthening of the economy in the food sector.

KPDNHEP secretary-general Datuk Azman Mohd Yusuf said Daporlah was launched to show proof that the ministry, being the leader in the development of the business industry, will continue to support traders to promote their business.

“I believe with the launching of Daporlah, it will become popular and has the potential to become a franchise in the future,” he said when officiating the launch at the KPDNHEP headquarters here today.

Azman also said Daporlah opened its first branch today after growing rapidly for almost two years into a digital platform that provides home cooking and local food delivery services at affordable prices.

Also present at the launch were the KPDNHEP Senior Director of Cost of Living Affairs and Research Sector Mohammad Sanusi Abdul Karim, Revenue Valley Group chief executive officer Daniel Chan, KPDNHEP Franchise Development Division and Direct Selling Director Muhd Fairuz Abdul Halim and several other guests.

Meanwhile, Daniel said Daporlah was opened to enable home dishes to be delivered directly wherever customers are, apart from offering customers to dine at its outlet.

“The food ordered will be freshly cooked and not reheated. This means the food is fresh and can be enjoyed immediately,” he said.

Daniel added that Daporlah plans to open five more franchise outlets in 2023 nationwide including Sabah and Sarawak with total sales projected to touch RM 2.3 million.

Daporlah is among the outlets under Revenue Valley Group which owns and operates more than 70 restaurants in eight countries throughout Asia.

— Bernama


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