Selangor Journal
Members of the public shopping for their daily goods at the Jelajah Ehsan Rakyat (JER) affordable basic necessities sales programme for the Bandar Utama state constituency, in Kampung Cempaka, Petaling Jaya, on April 1, 2023. — Picture by FIKRI YUSOF/SELANGORKINI

Bandar Utama to focus affordable sales in village areas to combat rising living costs

By Diana Abd Wahab

PETALING JAYA, April 2 — Bandar Utama state assemblyman Jamaliah Jamaluddin is focusing the efforts of the Jelajah Ehsan Rakyat (JER) affordable basic necessities sales programme in the villages of her state constituency, as part of her efforts to alleviate the costs of low-income residents.

She said this is particularly the case for B40 residents in those localities.

“This will help the population, particularly the B40 group, so they can buy the necessary goods, especially during Ramadan and before Hari Raya Aidilfitri.

“Bandar Utama uniquely features a Chinese community village and a traditional Malay village, and as such we are promoting JER in both areas to assist more residents,” Jamaliah said.

She was speaking to the press after inspecting JER, operated by the Selangor Agricultural Development Corporation (PKPS), at Kampung Cempaka’s basketball court yesterday afternoon.

Jamaliah added the state government programme, meant to address the issue of rising living costs among Selangor’s residents, has been well-received each time it takes place in Bandar Utama.

Bandar Utama state assemblyman Jamaliah Jamaluddin speaks to the press during the Jelajah Ehsan Rakyat (JER) affordable basic necessities sales programme for her state constituency, in Kampung Cempaka, Petaling Jaya, on April 1, 2023. — Picture by FIKRI YUSOF/SELANGORKINI

“Given the stimulating reception in the past three instances when JER was held (in Bandar Utama), we have limited the number of items an individual can purchase at one time so that all residents can have the opportunity to buy what they need as well.

“In the interest of fairness, each visitor is limited to the purchase of two chickens and one tray of eggs,” she said.

JER offers daily goods at prices lower than the market rate, like standard chicken at RM10 per piece, Grade B egg board (RM10 per tray), fresh solid beef (RM10 per pack), mackerel fish (RM6 per pack), 5kg bags of rice (RM10 per pack), and 5kg cooking oil (RM25 per bottle).

During its earlier run from September to December last year, the programme has reached out to over two million state residents.

Due to the overwhelming support, JER has been expanded to 1,200 locations across Selangor, running from January 16 until May this year.

Members of the public shopping for their daily goods at the Jelajah Ehsan Rakyat (JER) affordable basic necessities sales programme for the Bandar Utama state constituency, in Kampung Cempaka, Petaling Jaya, on April 1, 2023. — Picture by FIKRI YUSOF/SELANGORKINI

 

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