Selangor Journal
(from left to right) Malaysian Book of Records chief marketing officer Jwan Heah, Menteri Besar Dato’ Seri Amirudin Shari, and Selangor Agricultural Development Corporation (PKPS) group chief executive officer Mohamad Khairil Mohamad Razi during the ceremony recognising PKPS for organising the sale of the largest amount of subsidized chicken and eggs within two days, at Wisma PKPS in Shah Alam, on May 15, 2023. — Picture by MOHD YUSNI ARIFFIN/SELANGORKINI

PKPS recognised by MBOR for organising largest subsidised goods sale in Malaysia

SHAH ALAM, May 16 — The Selangor Agricultural Development Corporation (PKPS) has been recognised by the Malaysian Book of Records (MBOR) for organising the sale of the largest amount of subsidized chicken and eggs within two days, in conjunction with Hari Raya Aidilfitri.

Its group chief executive officer Mohamad Khairil Mohamad Razi said the Jualan Mega Ehsan Aidilfitri (JMEA) programme on April 15 and April 16 sold up to 30,000 chickens and 10,712 trays of eggs.

“PKPS as the main organiser implemented JMEA in several locations in cooperation with the Selangor Federal Agricultural Marketing Board (Fama), and the Cooperative Warga Hijrah Selangor Berhad (Kohijrah).

“This recognition by MBOR will drive PKPS onwards in its continuation to realise the state government’s initiative of helping to reduce the economic burden of low-income people.

“The programme featured the largest quantity that PKPS has ever organised, since the start of the Jelajah Ehsan Rakyat programme. This record proves this targeted subsidy programme is highly effective, with many looking forward to it,” he said.

Mohamad Khairil was speaking at the MBOR award ceremony cum Raya Aidilfitri PKPS ceremony at Wisma PKPS yesterday, which was also attended by Menteri Besar Dato’ Seri Amirudin Shari.

People are seen grabbing the discounted goods at the Jualan Ehsan carnival for Aidiladha at Jalan Kantan 2, Bukit Beruntung, Hulu Selangor, on July 6, 2022. — Picture by REMY ARIFIN/SELANGORKINI

He added the sales figures were successfully achieved via work and good coordination among PKPS’ personnel, as well as the effort put in by volunteers, particularly from the
community service centres of the various state constituencies.

“This recognition inspires us to continue implementing high-impact programmes, in order to help the B40 and low-income groups throughout the state,” Mohamad Khairil said.

In addition to the Aidilfitri mega sale, PKPS’ Jelajah Ehsan Rakyat offers similarly-priced goods including standard chicken at RM10 per pack, frozen solid beef (RM10 per pack), Grade B eggs (RM10 per tray), mackerel (RM6 per pack), 5kg cooking oil (RM25), and 5kg rice (RM10).

The initiative is estimated to have benefitted over two million Selangor residents within three months of its implementation, from September to December last year.

In the wake of a strong public response, the state government expanded the affordable basic necessities sales programme to 1,200 locations from January 16 onwards.

People are seen shopping at the Jualan Mega Ehsan Aidilfitri programme at Pasar Muhibbah in Setia Alam, Shah Alam, on April 16, 2023. — Picture by NUR ADIBAH AHMAD IZAM/SELANGORKINI


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Editor Selangor Journal