KUALA LUMPUR, June 9 — The 19th Malaysia International Halal Showcase (Mihas 2023) is generating strong interest with 90 per cent of the 1,500 exhibition booths taken up so far and projected to be fully taken up by August.
Malaysia External Trade Development Corporation (Matrade) chief executive officer Datuk Mohd Mustafa Abdul Aziz said the overwhelming interest from the industry, both in terms of securing booths in MIHAS 2023 as well as seeking partnership arrangements, is largely due to Mihas’ solid brand and track record over the years.
“The support of prominent industry partners is a clear testament to the trust that leading brands have towards the event.
“Mihas remains a leading platform for global halal companies that are keen to tap into the US$5 trillion (RM23 trillion) global halal market,” he said in a statement today.
Mohd Mustafa added that aside from the conventional food and beverage cluster, other exhibitors include medical devices, education, modest fashion and lifestyle, e-commerce, and retail and franchise.
Hosted by the Ministry of Investment, Trade, and Industry (Miti) and organised by Matrade, Mihas 2023 will be held from Sept 12 to 15, at the Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur.
Mihas 2023 is the world’s largest showcase dedicated towards the halal sector.
He said Mihas 2023 will also be leveraging innovative solutions including digital tools to further support exhibitors’ export aspirations, and ensure it remains on track to achieve its stated sales target of RM2.1 billion.
The 18th edition of Mihas 2022 recorded RM2.36 billion in total sales, exceeding the initial target of RM1.9 billion.
RM1.65 billion of the total sales were generated by both domestic and international exhibitors.
— Bernama
