Selangor Journal
Selangor Agricultural Development Corporation (PKPS) chief executive officer Dr Mohammad Khairil Mohammad Razi receiving the 2023 Quality Management Award in Dubai in conjunction with the United Nations (UN) Climate Conference. — Picture via FACEBOOK/ PKPS

Ehsan Rahmah sales judged a success, PKPS receives international recognition

By Norrasyidah Arshad

SHAH ALAM, Dec 16 — The Selangor Agricultural Development Corporation (PKPS) received the 2023 Quality Management Award due to outstanding success including the operation of the Ehsan Rahmah sales (JER) programme.

Its chief executive officer Dr Mohammad Khairil Mohammad Razi said the award was received in Dubai in conjunction with the United Nations (UN) Climate Conference, proving that cheap sales of basic goods achieved the organisation’s goals.

He added that the recognition evaluated efforts by PKPS to handle food supply security issues after the Covid-19 outbreak.

“The screening is done by the European Association for Qualitative Research based in Switzerland. The agency evaluated all the candidates and chose PKPS as the recipient.

“According to them, no country has successfully implemented this targeted subsidy programme. Although it is small, it is effective and this is better than large-scale programmes,” he told SelangorKini.

Following the international recognition, Mohammad Khairil said PKPS will redouble its efforts in planning a strategy to deal with food supply issues.

“We are worried that some world issues including geopolitics that are happening now will have an impact on food needs.

“So we will continue to plan various programmes as a step to prepare for that,” he said.

JER was introduced last year offering standard chicken at RM10 per pack, fresh solid meat at RM10 per pack, grade B eggs at RM10 per pack, puffer fish at RM6 per pack, five kg cooking oil at RM25 and five kg rice at RM10. .

On September 22, Agriculture EXCO Ir Izham Hashim said Selangor spent subsidies amounting to RM40 million to implement cheap sales in nearly 2,850 locations that benefited more than 5 million people.

In addition to organizing cheap sales at selected locations every day except Fridays and public holidays, PKPS also signed a memorandum of understanding (MoU) with Segi Fresh to expand its reach to local residents.

The supermarket was appointed as a strategic partner to implement the JER program including the provision of sales and logistics locations at 55 Segi Fresh premises.

PKPS has also received recognition from the Malaysia Book of Records (MBOR) for selling the largest subsidized chicken and eggs in a two-day period in conjunction with Aidilfitri.

The latest location of cheap sales can be checked on PKPS Facebook or by scanning the QR code on the sales poster or linktr.ee/myPKPS.

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