Selangor Journal
Perusahaan Otomobil Nasional Sdn Bhd (Proton) chief executive officer Li Chunrong (front row, fourth from left), Proton chairman Tan Sri Syed Faisal Albar (front row, centre), and Proton Edar Sdn Bhd chief executive officer Roslan Abdullah (front row, fourth from right), during the launch of Proton’s new electric vehicle brand Proton e.Mas, at the Proton Centre of Excellence in Subang Jaya, on June 12, 2024. — Picture by BERNAMA

Proton plans to launch five EV models under e.MAS brand

SUBANG JAYA, June 12 — National carmaker Perusahaan Otomobil Nasional Sdn Bhd (Proton) is planning to launch five electric vehicle (EV) models that use the Global Modular Architecture (GMA) platform under its newly launched EV brand, Proton e.MAS.

Proton Edar Sdn Bhd chief executive officer Roslan Abdullah said the first EV model under the new brand will be launched by 2025.

“We have not decided on the timeline, but the first model (will be launched) very soon; it could be early 2025 or earlier.

“We want to ensure the acceptance of Proton EV in the market… in terms of the volume and model, we will decide (to launch more EVs) based on the demand and acceptance by the public of Proton EVs,” he said.

Roslan was speaking to the press after launching Proton’s new EV brand name and logo, e.MAS at the Proton Centre of Excellence today.

He added that the company will look for suitable prices to market the Proton e.MAS EVs, which will benefit the public and the government.

“Apart from developing an automotive ecosystem, we are also entrusted by the government and shareholders to produce cars that are affordable for Malaysians.

“We notice most EV cars currently in the market are ranged above RM100,000, and we are looking at a suitable price range that is good for Proton, the public, as well as the government,” Roslan said.

Proton launched its new EV brand, aimed at electrifying mobility for Malaysians with its new upcoming EV models.

Proton chief executive officer Li Chunrong said the e.MAS brand and its products are an extension of Proton’s three core values: innovative technology, reliability, and international.

“This is the next step in the evolution of the company, and in the coming months, there will be additional announcements to build brand recognition and product advocacy in the run-up to the launch of the first Proton e.MAS EV in December this year,” he said in a statement today.

— Bernama


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