By Yasmin Ramlan
SHAH ALAM, Aug 29 — The Selangor State Development Corporation (PKNS) is looking to rebrand as a conglomerate, as it seeks to move beyond its image as a low-cost housing developer.
PKNS group chief executive officer Dato’ Mahmud Abbas said the state agency also aims to invest in more future-oriented sectors such as data centres and artificial intelligence (AI).
“We aim to be recognised as a conglomerate, moving from our reputation as a developer for low-cost housing,” he said at a press conference after the PKNS Transformation Seminar: Opportunities And Challenges, at the Shah Alam Convention Centre here today.
Mahmud said the transformation is needed as the company’s image makes entering higher-priced markets challenging.
“To achieve this, we must rebrand and create new competitive advantages, as our previous ones have diminished.”
His comments come weeks after PKNS celebrated its 60th anniversary.
To keep pace with the rapidly evolving market, Mahmud said PKNS is looking to invest in cutting-edge industries businesses, with the goal of restoring the organisation’s former glory.
“I believe PKNS will focus on investing in future-oriented sectors and avoid areas with heavy competition.
“We have the expertise and talent to drive the benefits of emerging businesses and technologies in our country.
“Investing in data centres and AI is the direction we must take, rather than continuing with ventures like operating nasi lemak businesses,” he said.
Earlier in his speech, Mahmud urged PKNS to remain open-minded and not be easily offended by constructive criticism during meetings, emphasising that there is ample room for improvement after the organisation marked its 60th anniversary.
He expressed disappointment at the public perception of PKNS, noting that many associate the firm with PKNS Complex, despite its wide range of products and services.
“I envision a time when PKNS is far ahead in terms of the products we deliver.
“I see a future where people can say: ‘What a fantastic organisation PKNS is, with top-notch products and services’, and experience perfection when they visit our centres.
“I see a time when people will say they love dealing with PKNS, praising the fast response, helpful staff and strong teamwork.”
Mahmud added that the entire organisation must approach things with an open mind, considering emerging experiences and ideas.
“By adopting and expanding upon these ideas, we can enhance the organisation,” he said.
He lamented that despite the wealth of talent in PKNS, they remain underutilised.
On August 8, Mahmud stressed the need for PKNS to adapt to current demands and expand its operations beyond low-cost housing to ensure business sustainability and enhance social mobility for residents.
