Selangor Journal
Economy Minister Rafizi Ramli speaks at a press conference after the launch of Malaysia’s first IC Design Park at the Puchong Financial Corporate Centre on August 6, 2024. — Picture by MOHD KHAIRUL HELMY MOHD DIN/MEDIA SELANGOR

Malaysia to capitalise on Asean’s expanding billion-consumer market

SEPANG, Sept 5 — Malaysia must capitalise on the Asean open market to showcase its products and services, keeping itself at the forefront of a bloc projected to reach a billion consumers, Economy Minister Rafizi Ramli said.

He said Malaysia is already leading in the region, offering significant opportunities, as Asean is projected to become the world’s fourth-largest economic power in the next 10 to 15 years.

“This 10- to 15-year period is brief. Asean now has around 700 million consumers, and within this timeframe, the number is expected to grow to one billion.

“China has emerged a major economic power, and India is also on track to become one, with a market exceeding one billion consumers,” he told reporters after attending the Kick-Off Conference for the 13th Malaysia Plan (13MP) here today.

He said aside from major global economies, Asean is the only region with strong, sustained growth, with a consumer base on track to surpass the one-billion mark.

Rafizi added that many experts predict Asean will surpass Europe as the world’s third-largest consumer market.

“In terms of our regional peers, Malaysia consistently ranks second in gross domestic product per capita, following Singapore. While our population may not be vast, it is projected to grow to 40 million, and our market remains significant.

“We have the right balance, with strong growth, abundant resources, and a strategic location at the heart of Asean. The potential is enormous. That is the future we aim to chart, which is why the 13MP is a crucial planning document that aligns with this trajectory,” he said.

In his earlier speech, Rafizi emphasised the government’s aim to collect diverse ideas and feedback to foster an environment where concerns can be raised and the government can be guided in the right direction.

— Bernama

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