By Sheeda Fathil
PETALING JAYA, Dec 10 — The Petaling Jaya City Council (MBPJ) has awarded 10 micro-entrepreneurs who have completed the local council’s entrepreneurship training course.
Its deputy mayor Sharipah Marhaini Syed Ali said the course, which was held over three months since May, has succeeded in RM702,229 worth of sales growth.
“We care about the Petaling Jaya hawkers and traders, especially those who were impacted by the Covid-19 pandemic, so we facilitate their exposure to online marketing.
“The participants are given individual guidance and we also visit the location of their businesses to see for ourselves and help them continue with their business’s progression successfully,” she said in her speech during the Petaling Jaya Entrepreneur Awards at the Dewan Sivik MBPJ, here yesterday.
The entrepreneurship training programme is one of the initiatives under the Petaling Jaya Entrepreneur Development Strategic Plan 2021-2030, which was launched in March.
The plan is to ensure that the development direction of entrepreneurs can be achieved and not left behind based on the current business concept towards digitalization.
Based on the current business concept towards digitalisation, the plan was developed to make sure that entrepreneurs can fulfil their development goals and not fall behind.
The micro-entrepreneurs would have to undergo three stages in the course, namely:
Stage 1 – Exposure to basic information related to digital entrepreneurs and product information from the state government, which are provided by Yayasan Hijrah Selangor and the Selangor Digital e-Supply Chain (Seldec).
Stage 2 – Social media and customer data management.
Stage 3 – Entrepreneurial capacity development initiatives through training and guidance by the National Institute of Entrepreneurship.
