BANGI—The Domestic Trade and Cost of Living Ministry will collaborate with public institutions of higher learning to conduct an impact study of the Payung Rahmah initiative to ensure that the programmes implemented since January has a positive effect on the people.
Minister in the Prime Minister’s Department (Sabah, Sarawak Affairs and Special Functions) Datuk Armizan Mohd Ali, who has been tasked with monitoring the affairs of the ministry, said the study would also focus on finding ways to ensure the sustainability and long-term viability of the initiative.
“Based on our recent discussions, there’s a chance we might team up, possibly with specific institutes of higher learning. They have experts who could join us in conducting field studies while gathering crucial input from the business community.
“We will pay attention to the insights and input from the business community to enhance their participation, as they are integral members of our society and eager to contribute. However, we need to consider what incentives can be provided to those willing to assist the government with this agenda,” he told reporters at the Selangor-level Ehsan Rahmah Sales Tour programme here today.
“This is a good initiative and we plan to keep it going. We are now looking at how to involve more parties in the Payung Rahmah initiative.”
Commenting on the Ehsan Rahmah Sales Programme, Armizan said the initiative saw a total of 2.1 million visitors and RM57 million in sales being recorded in the first seven months of its implementation.
—Bernama
