SHAH ALAM – Recognizing Malaysia’s heritage culture has been increasing rapidly, and the Faculty of Communication and Media Studies (FKPM) Universiti Teknologi MARA (UiTM) takes its initiative to promote it throughout the world recently.

The Broadening Cultural Horizon (BCH) programme organized by FKPM Communication International Interfaith Course was held for international students from Japan, China, Indonesia, Korea, Turkey, Thailand and Germany at the Sultan Abdul Aziz Shah Tower, at UiTM Shah Alam.

BCH’s Project Head, Wan Elissa Shahirah Wan Mohd Nasir said the organization of the programme would produce a better generation, thereby instilling positive thinking on the practice and culture of the outside community.

He said it also opened up opportunities for students to highlight the cultural heritage of each country globally.

“Among the activities throughout the programme are information sharing sessions and exhibitions in each country such as games and cuisine,” she said.

“At the same time, the programme also featured ‘Walk of Fame’ by students in demonstrating their traditional outfits on stage,” she added.

The BCH Council was concluded by the Dean of FKPM, Prof. Dr. Azizul Halim Yahya and Associate Head of Heriot-Watt Malaysia’s School of Energy, Geoscience, Infrastructure, Dr. Khalik M. Sabil.

Meanwhile, Dr Azizul said the knowledge of culture is an important element to follow the trend from time to time and to know the development of the world.

In fact, he said, no country can be developed without external contact and BCH is a platform especially for students to express ideas and skills.

“Students who have a better understanding of cultural diversity will certainly have no problem if they travel around the world,” he said.