By Selangor Journal Team
SHAH ALAM, April 7 — The Selangor Chinese New Year e-Bazaar campaign has generated RM619 million in ripple effect to the state economy, which includes RM35.5 million in direct sales.
Selangor Investment, Industry and Trade, Small and Medium Industries Committee chairman Dato’ Teng Chang Khim said the state government had allocated RM2 million in the form of subsidy vouchers for consumers to spend on online sales platforms during the campaign held from February 1 to March 7.
“The CNY e-bazaar campaign saw the participation of 19,644 new e-merchants, benefiting a total of 77,903 e-merchants. This is a 157 per cent increase from the initial target of 12,500 new e-merchants.
“The state government is happy as this shows more new sellers are exploring e-commerce through this campaign. It also reflects that more small and medium enterprises (SMEs) have benefitted from the campaign,” he said during the virtual press conference on the Selangor CNY e-bazaar campaign success today.
Also present were Invest Selangor Bhd chief executive officer Dato’ Hasan Azhari Idris and Selangor Information Technology and Digital Economy Corporation (Sidec) chief executive officer Yong Kai Ping.
Teng also said the demography of e-commerce consumers have changed from impulse-driven youths to need-based working-class adults.
“Majority of the buyers are from the ages of 35 to 44 years old and most of them are their respective families’ breadwinners who were looking for ways to create a festive environment at home for the Chinese New Year,” Teng said.
The top four most popular sales categories for the campaign were health and beauty, automotive, home and living as well as items such as games, books and hobby-related materials.
“Pineapple tart – a Chinese New Year delicacy – was one of the top ten most bought items, demonstrating how consumers had gotten used to the new norm to shop online,” said Teng.
The campaign was jointly coordinated by Invest Selangor and Sidec in collaboration with Shopee and Lazada – two of the most popular online sales platforms in Malaysia.