By Danial Dzulkifly
SUNGAI Air Tawar, a quaint settlement in northern Selangor, is on the brink of an exciting transformation, thanks to the state government’s forthcoming Sabak Bernam Development Area (Sabda) project, which is one of the key developments outlined in the First Selangor Plan (RS-1).
Its state assemblyman, Datuk Rizam Ismail, who is also the current state executive councillor for rural development and unity, emphasised a dual vision for the constituency, where he envisioned it as a traditional village, rich in history and charm, that is seamlessly integrated with state-of-the-art infrastructure and facilities.
“By integrating the historical charm of Sungai Air Tawar with contemporary developments, we aim to create a unique blend that would attract tourists as well.
“This balance will ensure the preservation of our traditions while also catering to modern-day demands,” he told Selangor Journal.
Rizam further highlighted the pristine allure of Sungai Air Tawar’s villages, which provide a genuine window into the kampung lifestyle.
“The villages here, with their authentic charm, have the potential to spearhead ecotourism in Selangor,” he said.
Investing in people
A cornerstone of Rizam’s vision is promoting the serene kampung way of life, merging tranquillity with economic dynamism.
Central to this economic dynamism is the Sabda project.
While development is essential, Rizam points out that the project is equally invested in job creation, aiming to bring high-value career opportunities to the doorstep of the locals.
“It’s not just about infrastructure and buildings; it’s about providing our people with the means to lead better lives.
“With Sabda, we anticipate the introduction of numerous high-paying jobs that would significantly uplift the community,” Rizam said.
Launched by Menteri Besar Dato’ Seri Amirudin Shari, Sabda aims to channel investments of approximately RM1.9 billion into the northern regions of Selangor.
The blueprint of this ambitious endeavour spans six transformative projects across 1,317 hectares, collectively set to offer around 3,600 high-income jobs.
The slew of projects under Sabda include the Smart Selangor Agro Park in Changkat Menteri, a state-of-the-art fisheries centre in Sekinchan, the Air Manis business hub, R&R facilities in Sabak Bernam, and various agrotourism initiatives around Sekinchan.
Additionally, a holistic centre for the construction and maintenance of boats and fishing vessels in Sungai Lang underpins the project’s comprehensive vision.
New strategies
Despite the swirling predictions that the ‘rice belt’ seats of northern Selangor would fall to Perikatan Nasional (PN) at the recent state elections, Rizam proved naysayers wrong.
He successfully defended his seat, pulling off a win against PN’s Zaidi Selamat with a majority of 846 votes.
This victory wasn’t just another tick on the scoreboard but symbolised Rizam’s connection with the people.
As the incumbent assemblyman, Rizam’s consistent ground presence and promptness in addressing the concerns of his constituents undoubtedly played a crucial role.
However, an introspective Rizam believes this win also serves as a call to adapt.
Observing electoral patterns, both from the recent state elections and the preceding general election, he noticed a shift in the political narrative.
Reflecting on his campaigning methods, Rizam said: “My approach has always aligned with the traditional Umno doctrine — prioritising community service and adopting a door-to-door strategy.”
“But times are changing, and the election provided clear evidence. With opponents like PN harnessing the power of newer platforms like TikTok and leveraging influencers to spread their narrative, Rizam recognises the need for a shift in strategy.
“It’s evident that digital outreach, especially through platforms like TikTok, has a profound influence on the electorate.
“For us in the unity government, our task now is not just to transition to these platforms but to use them effectively to educate and raise awareness about our initiatives,” Rizam pointed out.
While he acknowledges the learning curve that comes with these platforms, Rizam remains optimistic.
“It’s a new frontier for many of us, but with time and determination, I’m confident we’ll harness its potential to its fullest,” he said.
