KUALA LUMPUR, Nov 2 — A survey conducted by Europ Assistance (EA) with a market research company, Ipsos, indicates 80 per cent of Malaysian respondents have reported feeling excited to travel this year, with over 72 per cent planning to travel this year.
EA South East Asia chief executive officer Philippe Demangeat, in a statement today, said 69 per cent of Malaysian respondents are planning to travel abroad in 2023, while 41 per cent intend to travel domestically as Malaysians favour Asean markets like Singapore, Thailand, and the Philippines after the pandemic.
“Malaysians are also planning to spend an average of RM6,500 all-inclusive per trip, with an average of 10 days for the duration. Both budget and duration are comparatively lower than other regions, with inflation and cost as the main factors,” he said.
Inflation is the main reason negatively impacting Malaysian travel enthusiasm, while Covid-19 comes in second. However, the inflation factor has also impacted travel preferences in developed countries like Australia, Canada, Europe, and the United States.
The collaborative survey research is the output of the EA’s 22nd edition of the Holiday Barometer on travel preferences across 15 countries, including Malaysia.
The survey research was conducted among 15,000 individuals, with 1,000 respondents from each country, including Malaysia, Australia, Poland, Czechoslovakia, Austria, Italy, Germany, Sweden, Belgium, France, Spain, Portugal, the United Kingdom, Canada, and the United States of America.
— Bernama
