By Yasmin Ramlan
SHAH ALAM, March 5 — The state government launched the Selangor Soft Landing programme today, aimed at helping potential investors better understand the business ecosystem here and facilitate a smooth transition into the local market.
The announcement makes Selangor the first state in Malaysia to introduce such an initiative.
State executive councillor for investment Ng Sze Han said the programme targets Selangor as the preferred destination for investment by showcasing itself as an investor-friendly state.
To begin with, the programme, which Invest Selangor Bhd will coordinate with support from its strategic partners, is targeting the participation of 38 companies, both foreign and domestic.
“This is one of the ideas which emerged from last year’s Selangor International Business Summit (SIBS). Some investors had expressed a need for such an initiative, as many were unaware of what Selangor could offer for their investments.
“This soft landing programme will facilitate investors in making suitable investments,” he said during a press conference at Wisma Dewan Negeri Selangor today.
Among the programme’s main objectives is to provide a holistic platform and support for new and potential investors in exploring the business ecosystem in Selangor.
It also aims to optimise investors’ feasibility study resources and assist them in accelerating the execution of investment projects.
Ng said the soft landing programme is part of Selangor’s ongoing efforts to promote investment growth in the manufacturing and service sectors, including industries like electrical and electronics (E&E), food and beverages (F&B), life sciences, transport equipment, logistic services, and digital investment.
Elaborating on the initiative, he said it comprises two phases, namely pre-investment and post-investment, with various incentives provided to participants.
Under the pre-investment phase, accepted applicants will have access to co-working or office spaces for up to two persons per company for a month, on condition that the site selection or investment location must be in Selangor.
During the post-investment phase, and once the investment location is confirmed, participants will have access to co-working or office spaces for up to four persons per company for three months after that.
Ng added the programme offers four comprehensive support initiatives for potential investors.
These include a complimentary business ecosystem support provided by the Malaysian Investment Development Authority (Mida) and Invest Selangor, as well as a complimentary co-working or office space by Cyberview Sdn Bhd and Selangor Information Technology and Digital Economy Corporation (Sidec).
JobStreet by Seek and Selangor Human Resources Development Centre will also provide special rates for talent search services and talent advisory services, respectively.
Similarly, for accommodation, a special corporate rate will be given by Hilton Doubletree Hotel, i-City Shah Alam, Concorde Hotel Shah Alam, Courtyard by Mariott Setia Alam, Wyndham Acmar Klang, Best Western i-City Hotel Shah Alam, and Dash Box Hotel Cyberjaya.
The Selangor Soft Landing Programme will take place from March 1 until December 31 this year on a first-come, first-served basis.
For more information and updates, potential investors may reach out directly to Invest Selangor through their website or email [email protected]
