By Zareef Muzammil
SHAH ALAM, June 18 — Tourism Selangor has set a new target of six million tourists this year with its “Pusing Selangor Dulu!” campaign, as it remains committed to promoting the state to the local market.
General manager Azrul Shah Mohamad said the redirection to focus on local tourists was unavoidable as Covid-19 has greatly impacted global tourism.
“We are strengthening our digital and social media platforms to promote our products and are also working closely with both local and international media through the Media Familiarisation (FAM) trip,” said Azrul Shah in reference to the FAM programme, which promotes educational tourism.
“We are planning the e-Travel Fair 2020 as well while establishing a new normal for tourism by emphasising on the importance of hygiene and safety,” he told SelangorKini when contacted today.
Azrul Shah expressed confidence that many tourists would be interested to visit Selangor as they did in previous years.
“We urge all tour operators to use the SELangkah system, conduct health checks at entrances to premises, practise social distancing, provide hand sanitisers, and adhere to the guidelines set by the Malaysian Association of Hotels,” he said.
Earlier this year, the Selangor administration had aimed for eight million tourists and RM15 billion in tourist receipts this year, as part of the overall Visit Malaysia 2020 campaign.
The campaign was cancelled in March due to the Covid-19 situation.
