Selangor Journal
Malaysian Ambassador to Thailand Datuk Jojie Samuel listens to a briefing by the owner of Madivi Farm (right) in Surat Thani, Thailand on November 10, 2023. — Picture by BERNAMA

Halal product producers urged to set sights on Thai market

NAKHON SI THAMMARAT, March 21 — Malaysian halal product producers have been urged to seize opportunities to collaborate with companies in Thailand to market their goods due to the high demand for halal food in the country.

Malaysian Ambassador to Thailand Datuk Jojie Samuel recently concluded his two-day working visit to Nakhon Si Thammarat province, where he highlighted Malaysia’s renowned halal certification and the receptiveness of Thai consumers to Malaysian food products.

“We are hoping to see Malaysian halal product producers joint ventures with Thai companies to set up their factories here.

“With 30 per cent of the 1.5 million population here being Muslim, Nakhon Si Thammarat province is a strategic location to become a halal hub for Thailand’s market,” he told Bernama on Thursday.

Nakhon Si Thammarat, the second largest province in southern Thailand, lies 780 kilometres south of Bangkok along the Gulf of Thailand.

Jojie emphasised the province’s abundant resources in agriculture, fisheries, and poultry, which could complement the expertise of Malaysian halal food producers.

“Malaysian halal food producers can benefit from the province, which is situated near Krabi, Songkhla, Satun, and Yala with a higher Muslim population,” he said.

Furthermore, the ambassador proposed establishing a direct trading link for food products between the two countries to eliminate middlemen and reduce costs.

“Currently, some of these two countries’ products are traded through middlemen, and this has resulted in an increase in the cost and prices of goods,” he said.

He added that the link could later be extended to agricultural products, including beef, white shrimp, fruits, and vegetables.

— Bernama

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