PUTRAJAYA, 28 Mac — The 33-day 2024 Madani Raya Sales Programme (PJMR), held since March 8, is expected to record RM1.6 million in sales, said Entrepreneurship and Cooperative Development (Kuskop) Minister Datuk Ewon Benedick.
The programme, which ends on April 9, offers sales of items for Hari Raya Aidilfitri preparations and daily necessities at a discount rate of up to 20 per cent.
“During the first two weeks of the sale, the PJMR, organised by Kuskop, recorded sales of RM415,800 (as of March 22) with 44,212 visitors.
“Hopefully, with two more weeks to go, sales at the 60 booths will continue to increase,” he told the press after a walkabout at the PJMR 2024 at Dataran Anjung Syawal, Precinct 3, yesterday evening.
Also present were the Entrepreneur Development and Cooperatives Deputy Minister Datuk R. Ramanan and Kuskop Secretary-General Datuk Seri Suriani Ahmad.
Ewon said the PJMR, held in conjunction with the Putrajaya Ramadan Festival 2024, aimed to help ease the burden of the people who are affected by the rising living costs.
PJMR 2024 involved the participation of 28 entrepreneurs and 13 cooperatives. It not only saves people’s spending on Aidilfitri preparations but also empowers and promotes the businesses of entrepreneurs and cooperatives.
Meanwhile, the minister said the ‘Mari Beli Lokal – Ramadan dan Raya 2024’ campaign via the MyMall digital platform can stimulate the digital economy.
“The online buy local campaign sales programme is a new trend that may contribute to the decline in direct sales, but many, many people prefer to buy online to avoid congestion and so on,” he said.
Ewon was commenting on media reports yesterday about the lukewarm preparations for the Adilfitri celebration at the moment.
Kuskop is targeting RM2.5 million in sales revenue from local entrepreneurs through the ‘Mari Beli Lokal – Ramadan and Raya 2024’ campaign, which is organised for the second time following the success of the campaign in 2023, which recorded sales of up to RM2.5 million.
Nearly 500 entrepreneurs are expected to participate in the campaign by offering various products such as instant cooking paste, retail products, Aidifitri clothes, and Aidifitri cakes.
The campaign aims to attract public support for local products produced by micro, small, and medium enterprises (MSMEs) and cooperatives in Malaysia.
— Bernama
