Selangor Journal
Participating travel agencies and Tourism Selangor personnel at the Selangor Pavilion, during the Malaysian Association of Tour and Travel Agents (Matta) Fair at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur, on March 24, 2024. — Picture via FACEBOOK/TOURISM SELANGOR

Matta Fair: Selangor Pavilion records RM500,000 in sales

By Selangor Journal Team 

SHAH ALAM, Apr 2 — The Selangor Pavilion recorded nearly RM500,000 in sales at the recently concluded Malaysian Association of Tour and Travel Agents (Matta) Fair 2024. 

Recognising the growing popularity of ecotourism and agrotourism in the state, Tourism Selangor said it focused on Selangor’s culture and heritage, specifically in the northern region, during the fair. 

These destinations have been attracting domestic tourists and contributing to increased traction.

“With 17 tourism product operators participating, the Selangor Pavilion managed to reach almost half a million ringgit in sales, recording RM 494,362.28 throughout the three days of Matta Fair,” it said in a statement today. 

Visitors listen to a briefing by travel agency personnel on the various destinations in Selangor, at the Selangor Pavilion during the Malaysian Association of Tour and Travel Agents (Matta) Fair at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur, on March 24, 2024. — Picture via FACEBOOK/TOURISM SELANGOR

The Sky Mirror in Kuala Selangor and Farm in the City in Seri Kembangan were the biggest contributors, at RM49,810 and RM44,206, respectively. 

“This marks a new record for Selangor’s agrotourism and ecotourism segmentations,” Tourism Selangor said, adding the Selangor Pavilion carried the theme ‘Jom Balik Kampung’ during the fair. 

Matta Fair occurred from March 22 to March 24 at the Malaysia International Trade and Exhibition Centre (Mitec). 

During the previous Matta Fair in September last year, the Selangor Pavilion recorded RM1.03 million in sales, its highest ever in the 12 years of its participation. 

Over 80,000 individuals visited the pavilion during the three-day exhibition, surpassing its target by 10,000. 

A view of the visitors thronging through the Selangor Pavilion during the Malaysian Association of Tour and Travel Agents (Matta) Fair at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur, on March 24, 2024. — Picture via FACEBOOK/TOURISM SELANGOR

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