SHAH ALAM, June 28 — I-Berhad will launch its “One Shah Alam, One Destination” programme next month, inviting local enterprises to partner with the noted property developer.
The year-long programme comes in the wake of the company’s expectations of at least 17 million visitors to i-City by December this year, said chairman Tan Sri Lim Kim Hong.
He noted that i-City has enjoyed steady footfall growth, especially since the opening of its subsidiary DoubleTree by Hilton i-City in July last year.
“The success of I-Berhad lies upon the synergy between its property development, property enhancement, as well as leisure and hospitality segments.
“As such, last year, we allocated RM10mil towards enhancement of our leisure segment with the enhancements projects taking shape this year, we will be seeing the addition of a 4,654 square meters indoor Xcite Park and a five-dimension snow experience centre on top of highly Instagrammable lightscapes,” Lim said at I-Berhad’s post-annual general meeting media briefing, earlier today.
He added the invitation is I-Berhad playing its part towards local cultural, eco, social and micro enterprises, with environmental, social and governance (ESG) practices in mind.
“There are plenty of spaces both in the physical and virtual realm where we can explore opportunities to grow together and create a more inclusive environment at i-City, to benefit the community and contribute towards the socio-economic progress of the capital city of Selangor, Shah Alam.
“With the anticipation of growth, I-Berhad aims to create an inclusive environment that enables individuals and businesses to feel connected, engaged and inspired to contribute to the socio-economic progress of Shah Alam,” Lim said.
The enhancements, together with a healthy pipeline of high-value retail tenants for Central Mall i-City and i-City Finance Avenue, will create a tighter synergy with DoubleTree by Hilton i-City with its 1,700 square meters meeting space ideal for Bleisure activities — meetings, incentives, conventions, exhibition (MICE), and annual events.
“These developments will create reasons for high-value visitors from far and wide to come and spend their time at Ultrapolis. This will eventually benefit the business community within the i-City,” he said.
Via One Shah Alam, One Destination, communities surrounding i-City have also been encouraged to benefit from i-City’s footfall, spaces and super app, which now stands at over 100,000 downloads.
Those interested in partnering with I-Berhad should submit their proposal detailing how their initiatives can positively impact Shah Alam at [email protected].
