PETALING JAYA, Oct 19 — CelcomDigi Bhd expects the company’s integration exercise between Celcom and Digi networks to reach 30 per cent by the end of this year, said its chief executive officer Datuk Idham Nawawi.
The whole integration of the network is now ongoing and should be completed within the next 24 to 30 months by consolidating the respective 12,000 sites from Celcom and Digi into a single large network of 18,000 sites.
“30 per cent is going to be done this year, while 40 per cent next year and the remaining 30 per cent in the third year, which is progressing well.
“There are, of course, other integrations happening around information technology (IT) platforms and so on. Similarly, it will take between 20 to 24 months to get all the systems running,” he said to the press at the launching of CelcomDigi’s new corporate brand livery today.
In April 2023, the company commenced a full-scale programme to build Malaysia’s future digital network by integrating and modernising Malaysia’s widest and fastest 4G network with the latest long-term evolution (LTE) and 5G-ready technologies.
CelcomDigi today unveiled its new corporate logomark, a manifestation of its aspiration to be its customers and the nation’s trusted partner in innovation and digitalisation.
Idham said since completing CelcomDigi’s merger in December last year, the group has been progressively introducing new services, solutions, and innovations.
“As CelcomDigi continues to unlock the promise of scale, experience, resources, and talents, our customers remain the centre of our focus.
“Efficient integration of our retail touchpoints and channels has enabled us to cross-serve Celcom and Digi customers seamlessly as we continue to enhance customer services,” he said in a separate statement following the launch.
The new livery builds on CelcomDigi brand spirit, “Creating a world inspired by you”, embodying three fundamental principles: dynamism, passion for customers, and excellence.
“We expect to spend around RM100 million in the next couple of years around building our new brand,” Idham added.
Meanwhile, commenting on the execution of the share sale agreement to take up the equity in the Digital Nasional Bhd for the 5G implementation, he said the process is now at the tail end and will be concluded soon.
“I will leave it to the government to make the proper announcement. At this point, we are focusing on building the widest and fastest network for our customers,” Idham said.
— Bernama
