Selangor Journal
Taipei Economic and Cultural office in Malaysia representive Phoebe Yeh (second,right) visiting the Taiwanese halal product booth after the Taiwan Expo 2023 soft launch in Kuala Lumpur on June 3, 2023. — Picture by BERNAMA

Taiwan expo returns to Malaysia, aims to generate US$48mln business opportunities

KUALA LUMPUR, Aug 22 — The Taiwan Expo is set to return to Malaysia after the Covid-19 pandemic and is expected to generate US$48 million (RM223.2 million) in business opportunities.

Organised by the Taiwan External Trade Development Council (Taitra), Taiwan’s nonprofit trade-promoting organisation, the three-day expo starting on Aug 24 at the KL Convention Centre (KLCC) would feature 220 booths showcasing innovative and highly competitive products from 170 Taiwanese companies.

In a statement today, Taitra said more than 1,080 one-on-one business meetings had been scheduled.

The Taiwan Expo, now in its seventh consecutive year, would focus on five major themes: Industry 4.0, Smart Medical, Halal, Circular Economy, and Intelligent Lifestyle.

Taitra said this year’s exhibition would encompass two exhibition halls, highlighting Taiwan’s spirit and prowess in research and development.

“The showcase includes the renowned YouBike, emblematic of Taiwan’s smart city initiatives, now featuring its 2.0 version of electric-assisted bicycles.

“The Taiwan Healthcare Pavilion unites prominent healthcare institutions in Taiwan and top-notch medical beauty service providers led by the Taiwan Society of Aesthetic Plastic Surgery Chairman, all dedicated to promoting a premium and healthy lifestyle,” it said.

Besides, Taitra said the Net Zero Pavilion is dedicated to renewable energy, green equipment, and smart urban living, envisioning cities of the future.

“In response to the artificial intelligence wave, the Digital Commerce Pavilion introduces advanced social platform community sharing systems and innovative technologies like the ‘Smart Baby Bib,’ spotlighting Taiwan’s expertise in technological aesthetics.”

Admission is free for visitors, and the exhibition is open from 10am to 6pm.

— Bernama

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