KUALA LUMPUR, Nov 1 — Affin Bank Bhd today unveiled its new look and identity with a refreshed logo to represent the beginning of its metamorphosis journey to be a modern and progressive bank.
The new logo is a modernised version of the Bunga Raya – Malaysia’s national flower, which symbolises courage, life, and rapid growth.
President and group chief executive officer Datuk Wan Razly Abdullah Wan Ali said the refreshed logo was a visual statement of AffinBank’s vision, values, strength, service, and integrity.
“In conjunction with the Bank’s 45th anniversary, we take our heritage forward with a brand new look and identity to represent our transformation to emerge as a modern financial institution of the future.
“This is the best time to rethink our purpose to deliver customer value in the present and as we evolve to create value in the future,” he said in a statement.
Wan Razly said the logo’s evolution represented AffinBank’s transformation to emerge as a progressive bank of the future by embracing and adapting technology amid an ever-changing business environment.
The Bank also announced its new tagline — Always About You, which represents its passion and commitment to the customers, enabling it to quickly respond to changes and provide personalised experience to its customers.
— Bernama
